Medicine man: a market education

Medicine man in a market in Boawae, Flores, Indonesia

Last year, the Wellcome Collection in London had a glorious exhibition of anatomical models, called Exquisite Bodies. They were accompanied by banners from the fairs and markets where these models used to be shown. In the prudish Victorian age, they were often the only glimpse people got of naked bodies other than their own. Part education, part pornography, all entertainment.

Anatomical model, bodyAnatomical model of head and face

In the country markets of Indonesia, these models still take pride of place, though I’m not sure “exquisite” quite describes them. The sellers of herbs, patent medicines and quack cures are the only people in the market with loudhailers, sometimes even electronic sound systems. They hang their stalls about with photos of largely naked inhabitants of Papua, Indonesia’s Eastern-most province and the source of many miracle cures. And they use their models to illustrate the many benefits of whatever it is they are selling. My personal favourite was the gentleman who covered his bets by selling large heaps of tobacco as well as “Raja Gunung”, the King of the Mountains, a herbal remedy guaranteed to cure lung cancer.

1 Comment on "Medicine man: a market education"

  1. Interesting to see the contrast between the audiences who get to see these exhibits at the Wellcome museum or along the dirt tracks of Indonesia as well. I am sure you are aware of similar medicine men in India, luring people with loudspeakers and posters claiming to treat anything from impotence to cancer to AIDS!!

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